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Exam Code: C2020-622
Exam Name: IBM Cognos 10 BI Administrator
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Exam Code: P2080-096
Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
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NO.1 When should a user regenerate a strategic segment in Unica Campaign?
A.Never
B.Daily
C.When datasource contents have changed.
D.Whenever a new campaign is created.
Answer:C

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NO.2 What is a key tool to use when creating the database and schema for the Unica
Campaign system
tables?
A.unica_actrg
B.Unica Campaign database information checklist.
C.unica_svradmin
D.Database native data loaders.
Answer:B

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NO.3 What is a recommended part of the planning process for a customer in order to install
Unica Campaign?
A.Hardware and software environment and Unica hardware sizing parameters.
B.Create Campaigns
C.Install Cognos
D.Configure the Unica Marketing platform parameters.
Answer:A

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NO.4 What key concept in Unica Campaign provides a collection or set of one or more tasks,
or processes,
that Unica Campaign executes to specify and select the desired target(s) of a customer's
marketing
campaign and, optionally, assigns offers, outputs data and tracks responses?
A.Offer
B.Campaign
C.Flowchart
D.Session
Answer:C

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NO.5 What do you use in Unica Campaign to create a new variable for querying,
segmenting, sorting,
calculating, or providing output to a table?
A.Derived Fields
B.Snapshot Process
C.Extract Process
D.Dimension Hierarchy
Answer:A

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NO.6 Which Unica Campaign process defines the criteria to locate a set or group, such as a
list of customers,
from a customer's marketing data?
A.Select
B.Audience
C.Merge
D.Sample
Answer:A

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NO.7 When working with Unica Campaign Response History Administration, what is a key
step before
beginning the work?
A.Configure response processes.
B.Define audience levels.
C.Configure table mappings.
D.Configure audience process.
Answer:B

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NO.8 Where does a customer obtain a software license key, which is required for Unica
Campaign v8.2 or
lower?
A.By contacting admin@us.ibm.com.
B.By contacting the Unica license administrator.
C.By contacting campaignlicense@us.ibm.com.
D.By contacting Unica support.
Answer:D

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